Being the Authority on your topic makes you the Go-To Person in your niche. It increases the trust your customers have in your brand, and increases website conversion rates from visitors to sales.
4 Reasons To Become An Industry Authority
Your website is a powerful tool. Use it to turn yourself into an industry expert by publishing high quality content on a regular basis. Your customer’s needs are simple. They require an easy-to-access portal which supplies a better understanding of your industry, products and services without a master’s degree in nuclear physics. CopyThatConverts.com is an expert at producing authority content. Finally you can stop shadow-boxing in the dark and start selling your customers on products and services that are a perfect match for their needs.
The following 4 reasons explain why becoming an industry authority is a great option in growing your business…
Develop A Meaningful Relationship With Your Audience
As an industry authority providing consistent and reliable content to your audience, customers know that you care about more than just sales. Content builds credibility with your audience, and over time this affords you a relationship with customers that you cannot afford to pass up on. Authority content is always honest, transparent and consistent and customers find this refreshing. Adding value to your customer’s lives without adding unnecessary costs is a great strategy to build your business; customers will thank you in the long run.
Be A Go-To-Source for Information
Excite your customers by becoming your industry’s go-to-source for information. At the end of the day, your prospective customer only cares about one thing: how can your widget make his life easier? He is busy with career and family and his time and money are stretched thin. He needs your website to efficiently and effectively provide information about your products and services. Quality content will go a long way to persuade him that yours is the best company to trust with his hard earned dollar. Building yourself up as an industry authority makes it easier for your customer to trust that what you offer has value.
Improve Your Placement in Search Results
What do people find when they are looking for companies in your city or industry online? If you are not on the first page of search results, you are losing lots of business to better-prepared online competitors. High-ranked search results receive more attention from prospects and result in more sales conversions. CopyThatConverts.com can work with you to develop quality content that helps your website dominate search results in the future.
Improve Customer Retention
Positioning yourself as an authority with consistent, quality content affords your business the opportunity to improve customer retention and maintain a positive reputation. While other companies brag and boast about being the biggest and the best, your efforts at educating your customers and sharing your experiences will stand out amongst the fray. Your customers are looking for an authentic voice in a world of counterfeits. We help you provide relevant content that keeps your customers intrigued.
Content Marketing Done Right
Using ineffective content strategies is like shadow-boxing in the dark - you can’t see what you’re doing and it doesn’t matter anyway. Instead, rely on content strategies that keep your business in the spotlight. With CopyThatConverts.com, becoming your industry’s leading authority and go-to-source for information is as easy as flipping a light switch. Contact us today for a no-obligation discussion about your business needs.
We help you to make the visitors do what you want them to on your site, our team is ready to help optimize your site and boost the conversion rates, providing a successful a long-term effect CRO strategy for your business.
Our CRO analysts use the best tools in the industry for collecting and visualizing data in order to make the quickest and the most effective decisions. We also do so in such a way that you don’t need to update or make changes to your website code every time an on-site test is created.
We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, color, fields and journey paths. We utilize all of this information until we determine which combination of the above produces the highest conversion rate.
Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers.
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“We tried some article writing services but results weren't consistent. Copy That Converts has been awesome to work with.”
Marketing director, Adventure Sports
“We were a few pages back on Google. It took a few months, but Copy that Converts wrote all these posts for our blog, and we slowly crept up to the first page. But more than that, our customers view us as the industry experts, which makes a big difference when we talk with them on the phone. We're really glad we shifted some of our marketing dollars to this company, and I would recommend it to anyone. And I have...”