Content Marketing Strategy

Consistency is the Key to Google Rankings

The Search Engines are smarter.  Today, the Horse that Wins the Race is fed by Beautiful, Consistent, Informative Content

Back in the day, the key to getting good search engine rankings was stuffing your article with keywords.  That strategy worked for a while, but then of course the mighty Google caught on, and started to penalize keyword stuffing.  Once the "Panda" and "Penguin" Google updates came along, many website owners found their Organic rankings crushed overnight.  

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Our Full-time copywriters and brilliant Editorial Curators will make your content sing. Get ready to be the Go-to Expert in your Industry.

Consistent Content Leads To Better Rankings

Think of your website as a living, breathing organism. Every time you “feed” it with fresh content it has a better chance at survival. Once it is live and a part of the online community, it can consistently interact with your website’s visitors and customers. Most importantly, your website will thrive among the various search engines that determine your online destiny.  A website without quality content or consistent updates doesn’t stand a chance in this kind of environment. Consistent content revives a dead website by giving it something new to offer.

What Search Engines Are After

Search engines like Google, Yahoo and Bing love websites with high quality, frequently updated content because it gives them a reservoir of new information for search engine requests.  But that’s not the only reason to get professional help with your content. In fact, frequent updates to your website’s articles, web pages and downloads could mean that search engines visit your page more often. Higher indexing allows your site to achieve improved rankings based on the quality content you provide.

Your website could be indexed based on a number of different factors: how often it is updated, the number and type of keywords it employs or the number of links to the site. Whatever the case, your frequently updated website compels the search engines to take notice and this likely will result in better rankings. Copy That Converts can improve your website’s ranking in three ways. We provide quality content that is not blasted with irrelevant keywords. We update your content weekly so search engines are continually engaged. And, we connect with your audience so that they share blog articles from your site with others which helps to increase its popularity.

Become An Authority In Your Industry

The best way to become an authority is to live by the popular SEO creed: “content is king.”  Copy That Converts is experienced at channeling your business’ passion for its products and services into valuable and informative content that establishes you as an industry authority. Let your competitors yap on and on about how great they are, this content doesn’t get to the heart of what customers are looking for. Your knowledge and expertise conveyed regularly over the long run greatly increase your chances of becoming an authority site that customers handpick when faced with the decision of going with you or your competitor.

Whether you require blog articles or industry news updates, the more information you provide on a particular topic, the easier it will be to establish you as an authority. You are just a few clicks away from earning the trust and loyalty of your customers. Best of all, customers who trust you are more likely to purchase from you. Copy That Converts will help to build your reputation and earn brand loyalty that allows you to compete with much larger companies.

Contact Us Today

Copy That Converts dramatically improves client search rankings by producing an ongoing, consistent series of information-rich content. Contact us for a no-obligation discussion about your business needs.

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

Effective Copyrighting

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

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Let us help you get your business online and grow it with passion

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.


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