Google knows Exactly how often you update your Blog. And let me guess - you wrote a bunch of blog posts 4 years ago, and then got too busy. Well, Google Doesn't Like That. Let us help you...
Curated Content provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.
Have you been trying to learn more aboutcurated content and you still aren’t sure what its real value is? When search engines like Google look at organized, well put together copy, they improve your rankings under specific key terms that are relevant to that copy and your site. This is a great way of improving your traffic and introducing your website to new users without spending a fortune in advertising. The best part, it keeps working, even years after you write it.
True North For Google
When you call a marketing firm and ask about SEO they will all have their own little tricks and tips to follow and get results. Link building is always big along with selecting the right keywords. However, the main backbone of any strong SEO campaign is always going to be good content. It’s the only thing that has truly stayed relevant since the first days of search engine optimization and it will continue to be relevant because it’s one of the few things companies cannot fake.
Why Does Google Care So Much About Content?
Of course, search engines want to make money. However, the reason they care so much about content is because the user is using them to find information. If search engines didn’t put informative copy at the forefront of their rankings then what could they possible share with users when they seek answers to questions?
What Can Regular Content Do For Me?
Still not sold on the value of producing regular copy? It’s understandable, it takes a lot of time and effort to maintain a blog and build it up. Is it really worth it? Here are some of the advantages your blog will offer:
Keyword ranking: Blogging allows you to go after the keywords your business needs including long tail keywords that potential customers are using. For example, a salon in Pittsburgh may not be able to get to the top under the main keywords yet, but they can rank highly under ones like “new hairstyles, best salon near me, salons that also do nails.” These terms expand your reach and bring in more customers.
Brand familiarity: Branding is undervalued yet it leads to more sales than we realize. A customer is 47% more likely to purchase a product or service from a brand they are familiar with than one they are not. That familiarity is as basic as seeing a commercial or reading a blog. It provides a level of comfort we need to make a purchase with confidence.
Connecting to your audience: Just as people trust Google for information, they will begin to trust your company for specific information regarding a certain topic. In time, that trust leads to more visits and eventually sales. Are you going to purchase a product or service from a company you have never heard of or visited or are you going to buy it from the company whose blog you follow and get information from?
Copy That Converts will create and maintain your blog with curated content that is SEO friendly and improves your rankings for specifically targeted keywords. You will experience the benefits of our copy on your site for years as it continues to impact rankings and bring in new visitors. Contact us today to learn more about how we can help your business grow!
We'll plan the Curation process
Our team will develop the best strategy to attract the defined target audiences and establish their information needs.
We'll implement our plan
Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.
Beautiful Content is posted weekly
Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.
We Report everything to You
Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.
“We tried some article writing services but results weren't consistent. Copy That Converts has been awesome to work with.”
Marketing director, Adventure Sports
“We were a few pages back on Google. It took a few months, but Copy that Converts wrote all these posts for our blog, and we slowly crept up to the first page. But more than that, our customers view us as the industry experts, which makes a big difference when we talk with them on the phone. We're really glad we shifted some of our marketing dollars to this company, and I would recommend it to anyone. And I have...”