Photos in Posts definitely Ideal

No Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Mark loves to tell a good story. You can find him spending too much time at a local cafe, drinking too much coffee, pecking away far too long on a computer keyboard. All for the love of words. And a good story..

About us and this blog

We help Companies connect with their Customers through Beautifully written and Curated Content.  We Make you the Industry Expert in your Niche.

Request a free quote

We Curate Amazing Content so You can do what You do Best - Serve your Customers and Create a Beautiful Business.  We Love to Chat, so Get in Touch!

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts