Powerful research shows that 74% of Potential Customers are likely to buy from a Business they perceive to be the Leader in the Industry. That's YOU.
Are you the Leader in Your Industry. Of course you're an expert at what you do, but are you seen as the Go-To Person in your industry? Some surprising studies show that a BIG majority of people want to work with the Industry Expert. If your not already the Leader, let us help you Become the Leader. Read on...
As a consumer, we desire security in our decisions. People believe in the top brands because they present themselves as experts of their industry. Those companies are able to set their own prices because they have created a trust with the consumer based on their reputation. In order tobecome the industry leader and increase sales, you must show people what you know and what makes you the best.
The 74% Solution
Did you know that 74% of consumers are more likely to buy from a business that they perceive to be the leader in their industry? Think about it, you pay more per month with Verizon, Sprint and AT&T because you trust their brands more than the smaller known ones. You pay more for gas from the station whose name you recognize rather than the one you aren’t as familiar with. We are willing to pay more for the same goods just because we feel more comfortable with the brand we are buying from.
Don’t Brag About You, Brag About What You Know
So often companies utilize the short time they have in front of a consumer to tell them why they’re the best. Instead of doing that and giving the same pitch that everyone else gives, try showing the customer what they really need to know which is your expertise in the industry. For example, if someone visits your plumbing website they do not need to be told that you act fast and can fix a leak. They need to know how to identify a major leak, where it could be coming from, possible causes and when is a good time to call a plumber? This is the information people seek when they are looking online for facts and if they are getting those facts from you, they begin to trust that you are the expert in your industry. That trust leads to more sales.
Google Loves Know-it-alls
A hidden but very important advantage to providing expert SEO content is that Google will rank it higher than generic information. The reason is because Google knows their visitors are trusting them for expert information and the top search engine in the world wants to maintain that trust. Remember, the customer uses Google for expert information and Google uses you for expert information. As you get ranked higher based on your copy, you will see an increase in traffic and sales. That’s what SEO content can do for you.
One of the advantages of utilizing Copy That Converts is that we provide high quality, SEO friendly copy that ranks well with search engines and establishes you as an expert in your field. If you are looking into becoming the industry leader to drive sales you need to produce content on a regular basis. That’s not easy to do on your own which is why businesses rely on us to keep their blogs full of relevant, informative copy that will improve rankings and drive in traffic for years. Contact us to learn more about how you can become the leader in your industry.
“We tried some article writing services but results weren't consistent. Copy That Converts has been awesome to work with.”
Marketing director, Adventure Sports
“We were a few pages back on Google. It took a few months, but Copy that Converts wrote all these posts for our blog, and we slowly crept up to the first page. But more than that, our customers view us as the industry experts, which makes a big difference when we talk with them on the phone. We're really glad we shifted some of our marketing dollars to this company, and I would recommend it to anyone. And I have...”