At 123 Floors, we’ve watched the last few years as “WPC flooring”, or Wood Plastic Composite, has gotten more popular. It’s an amazing product, and we love to work with it.  A lot of our customers find their new WPC Floor far superior to traditional hard woods as well as laminate flooring. There’s really no comparison when it comes to the look and durability of this new kind of flooring. It holds up better, for longer…it’s that simple.

I know you’re wondering about some of the specifics. What is it, why is it better, how does it compare and is it for you? I’m going to get into all of the answers to those questions, so keep reading. If I don’t answer all of your questions by the end of this post, get in touch. We’re always happy to answer your specific questions on the phone, so give us a call.

Here’s some information from The Flooring Factory about this innovative flooring product:

What Is Wood Plastic Composite or WPC Waterproof Flooring?

How Is WPC Constructed?
WPC is laminated using wood and plastic layers and adhesives that are pressed together in the factory. The top and bottom layers are plastic that provide water protection, and the interior layers alternate between wood and plastic in some cases. Some so-called “WPC” products are now being brought to market that are 100% plastic with a wood look.

How Does WPC Compare on Price??
WPC flooring prices usually fall somewhere in between laminate on the low end and engineered hardwood and hardwood on the upper end. Generally speaking WPC flooring is about 30-40% of the cost of hardwood. The installation costs are much lower than hardwood and basically comparable to installation of laminate materials.
Laminate and WPC can often be installed by Do-It-Yourself or “DIY” inclined homeowners. Hardwood and Engineered hardwood tend to require a contractor’s experience for successful installation.

How Does WPC Compare to the Other Flooring Products?
If you have entered a retail store like Rite-Aid or Walgreen in the last few years, you have likely walked on WPC. The feel of WPC is solid, with it’s snap together construction. Laminate “style” manufactured plank floors, including WPC, are often referred to as “floating” floors because they are not commonly glued down to the substrate. Standard laminate flooring requires “expansion gaps” around the perimeter to make up for environmental factors like air temperature and moisture. Since WPC is a waterproof floating floor material, expansion gaps are not required making the job of installation much easier and more efficient.

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That covers some of the technical things about what WPC is. It’s really not complicated, but it is new, unique and better than the other options out there. We specialize in this kind of flooring and are proud to offer something that meets your needs so completely.

Ken Ryan over at Floor Covering News has a bit more to say about how WPC compares to laminate products. He describes how it’s different as well as the advantages it has over laminate:

Five things you need to know about WPC

How does it differ from LVT?

The main differences are that WPC is waterproof and can go over most subfloors without much preparation. Traditional vinyl floors are flexible and any unevenness in the subfloor will transfer through the surface. Compared to traditional glue-down LVT or solid-locking LVT, WPC products have a distinct advantage because the rigid core hides subfloor imperfections. In addition, the rigid core allows for longer and wider formats. With WPC, it is not necessary to worry about the preparation LVT would require for use over cracks and divots in concrete or wooden subfloors.

What are its advantages over laminate?
The big advantage for WPC over laminate is that it is waterproof and suitable for environments in which laminate shouldn’t normally be used—typically bathrooms and basements that have potential moisture infiltration. In addition, WPC products can be installed in large rooms without an expansion gap every 30 feet, which is a requirement for laminate floors. The vinyl wear layer of WPC provides cushion and comfort and also absorbs the impact sound to make it a quiet floor. WPC is also suitable for large open areas (basements and Main Street commercial areas) because it doesn’t need expansion moldings.

Read more from Ken Ryan…

Laminate products have long been the alternative to actual hard wood floors. The reason being affordability, practicality and durability. But as you can see, there’s a new alternative to them both. The details above have talked about why it’s better, but who is this style of flooring for?

Ari Ziski has wrote about this on and the examples given are right on. Take a look below:

What is WPC Vinyl Flooring? Top 10 things to make you a WPC Expert

Is WPC right for you?

While anyone can benefit from WPC vinyl, there are a few types of people we’d really recommend it to.

Parents. Your kids are going to spill things. And if they don’t, like WHO ARE THEY? WPC vinyl is great for parents who want their home to look beautiful and not worry about the kiddos ruining their floors.

Pet owners. Arguably the best pet-friendly option on the market, WPC vinyl won’t cause your pups to slip and slide the way laminate can. It’s 100% waterproof so accidents are easy to clean and it still looks as gorgeous as hardwood.

Business owners. Have you ever looked down at the floor in your doctor’s office, restaurant or even grocery store? You’ll see gorgeous wood-look flooring that somehow looks fantastic no matter what’s gone on there recently. Chances are it’s WPC vinyl. We have some in our office and we find that business owners absolutely love it.

Everyone! There’s no wrong person when it comes to WPC vinyl!

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I think you’re probably getting this, but I want to make it a little more clear. WPC flooring is an incredible flooring choice. It holds up great, doesn’t have the complications of laminate installation and looks like real wood. It allows for you to have “wood floors” all throughout your house, office or commercial setting, without being concerned that they will be damaged soon after you have them installed.

With the innovative composite materials used, you no longer have to hover around your kids, animals, guests and workers to protect your floors. They will stay looking good for a really long time.